LEONG
LAI FUN
Financial Planning & Analysis Leader
Finance Business Partner
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Strategic Finance Decision Support
Commercial Finance Insight
BIO
I am a Financial Planning and Analysis leader successful at business partnering to deliver strategic value with commercial finance insight.
Driven business planning process, decision support and analytics insight for Asia Pacific & Global.
Finance leadership and business partner experience in multinational companies with matrix organization.
Besides Singapore, I worked from US and had short stints in UK and Australia.
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I believe analytics has great potential to power competitive advantage and improve outcomes.
I have been furthering my knowledge and skills in data science and business analytics in recent years.
Completed Data Science & Analytics specialist diploma and Business Analytics specialist certificate.
Feel free to explore some of my course projects in the next section.
PROJECTS
Samples of My Data Science and Analytics Course Projects
SKILLS
I’m confident in the skill set I bring to the table. Take a look below to learn more about my abilities.
STRATEGIC FINANCE
Strategic Decision Partnering, Business Evaluation and Financial Modeling.
~ Projects ~
Business Model Development | Contract Bids and Renewals | Business Structure | M&A Mergers and Acquisitions
BUSINESS ACUMEN IN COMMERCIAL FINANCE INSIGHT
Data Driven Insight for Problem Solving and Risks and Opportunities Management, levering business intelligence and data analytics tools.
STAKEHOLDER ENGAGEMENT
Strong Collaborative, Communication and Interpersonal Skills, deployed in business partner relationships across functions, levels, cultures and geographies.
CHANGE MANAGEMENT AND TEAM DEVELOPMENT
Build and Lead cross border teams.
Talent Development and Management.
Proactive and Resourceful Leader.
ANALYTICS, BUSINESS INTELLIGENCE AND AUTOMATION TOOLS
Power BI | Tableau | IBM SPSS Modeler | SAS Forecast Studio | KNIME | Python | Azure ML | JMP | Minitab | Orange |Â UiPath | Salesforce.com | Cognos
PROFESSIONAL EXPERIENCE
Background & Expertise
November 2012 - October 2017
DIRECTOR, COMMERCIAL SUPPORT
​WILEY
Drove FP&A commercial finance management for Global Sales US$1.4B (2014-2017) & Asia Strategic Market Development US$300M (2012-2014).
Finance business partner for strategic planning, business development, budgeting, forecasting, management reporting, presentation and analysis.
Asia Strategic Market Development Leadership Team member.
May 2007 - October 2012
FINANCE DIRECTOR
WILEY-BLACKWELL
Established financial management for Global Marketing US$40M (2010-2012) & Asia Pacific US$200M (2007-2010).
Finance leadership and FP&A support to management teams.
Global Marketing Leadership Team and Asia Pacific Leadership Team member.
February 2005 - April 2007
BUSINESS MANAGER
WILEY (US HQ)
Based in US to pioneer FP&A and business planning for Global STM Books US$100M.
Finance partner in global business management team, global finance lead on reporting and China joint ventures feasibility studies.
December 2000 - February 2005
SENIOR MANAGER, FINANCIAL PLANNING & ANALYSIS
MANAGER, FINANCIAL PLANNING & ANALYSIS
WILEY
Established Asia financial planning and analysis (budgeting, forecasting, management reporting, analysis, financial modeling) for US$80M organization.
Introduced profitability criteria and pricing review models for sales contract evaluation.
1996 - 2000
PROJECT INVESTMENT MANAGER
PROJECT INVESTMENT ANALYST
SEMBCORP INDUSTRIES LTD
Accountable for project finance management, feasibility studies, market research, pricing/sales/lease reviews, funding negotiation, treasury and launch organization.
1995 - 1996
REGIONAL FINANCIAL ANALYST
KODAK ASIA
Accountable for South-East Asia financial planning and analysis and territories coordination in transfer pricing and capital investment.
1993 - 1995
ACCOUNTANT
SINGAPORE PETROLEUM COMPANY LIMITED
Managed finance team in management reporting, review, costing, consolidation, statutory financial reporting and company taxation.
1993
ACCOUNTING ANALYST
IBM
In charge of general ledger, month-end closing and liaison with internal & external auditors.
1990 - 1993
AUDIT SENIOR
AUDIT ASSISTANT
DELOITTE
Planned and organized audit engagements, led audit teams in audit assignments and preparation of financial statements, consolidation, taxation and special audit reports.
EDUCATION
My Studies
1990
BACHELOR OF ACCOUNTANCY
​SECOND CLASS HONORS UPPER DIVISION
National University of Singapore
2021
SPECIALIST DIPLOMA IN DATA SCIENCE & ANALYTICS
Singapore Polytechnic
2020
SPECIALIST CERTIFICATE IN BUSINESS ANALYTICS
ISCA-Singapore University of Social Sciences
2019
CERTIFICATE IN BUSINESS ANALYTICS
ISCA-Singapore University of Social Sciences
2013
CHARTERED ACCOUNTANT (CA)
Institute of Singapore Chartered Accountants (ISCA)
1993
CERTIFIED PUBLIC ACCOUNTANT (CPA)
Institute of Certified Public Accountants of Singapore (ICPAS)
MY INTERESTS
To give more background on who I am, I’m happy to share some of my personal interests.
ART
Drawing and painting ignites creative energies.
NATURE WALKS
We all need exercise and all the more enjoyable if surrounded by nature.
TRAVEL
Exploring places and cultures is an adventure for my senses and mind.
READING
A good story fires our imagination and speaks to our emotions.
"Learning never exhausts the mind."
Leonardo da Vinci
